Analysis Of The Epic Of Gilgamesh Essay - 846 Words

In The Epic of Gilgamesh, â€Å"Gilgamesh ponders man’s mortality and proposes a quest† (Foster, B. R., 2001, p. 115). Lines 5-16 read In Uruk a person dies, and the heart grieves, A person is no more, and the heart breaks. I have peered over the city wall, I have seen the corpses floating in the river’s water. My spirit is crushed, my heart is aggrieved. The end of life is the one sure thing. The grave, the omnipotent netherworld, no man can escape. No matter how tall, none can straddle the netherworld, No youth can go beyond life’s limits. By the life of the mother who bore me, the goddess Ninsun, and my father, the divine pure Lugalbandsa, And my personal god Enki, Nudimmud! In this story, the view of man’s mortality is distinguished. He sees the gods as being immortal, yet apart from human beings who are clearly mortal and cannot escape death. In The Odyssey, lines 73-83 read When you make sail and put these lodgings of dim Death behin d; you will moor ship, I know, upon Aiaia Island; there, O my lord, remember me, I pray, do not abandon me unwept, unburied, to tempt the gods’ wrath, while you sail for home; but fire my corpse, and all the gear I had, and build a cairn for me above the breakers-an unknown sailor’s mark for men to come. Heap up the mound there and implant upon it the oar I pulled in life with my companions. These lines also tell us that the story believes that man is mortal and that our days are numbered. Through the journey of each of the mainShow MoreRelatedThe Epic Of Gilgamesh And Analysis1436 Words   |  6 Pages The Epic of Gilgamesh –Summary and analysis Introduction The Epic of Gilgamesh is an excerpt of the original text of the Epic listed in the Sources of the Western Tradition, 5th edition, by Perry, Peden and Von Laue (2003). The Epic of Gilgamesh is the story of King Gilgamesh who is the powerful king of Uruk, the incidents in his life, the associations he makes, the encounters he has, and the transition that occurs in his life in relation to his gainingRead MoreAnalysis Of The Epic Of Gilgamesh 1647 Words   |  7 PagesThe Epic of Gilgamesh is a story of heroes fighting a war not in a battlefield but within their own selves and amongst each other, struggling with their own emotions and attributions to attain the best version of themselves and to fulfill the utmost quest of life. With the use of two very different yet so similar characters: Enkidu and Gilgamesh, the epic explains two aspects of same psyche, and different imageries, one of which is door, have been used in the text to explain interactions betweenRead MoreAnalysis Of The E pic Of Gilgamesh Essay1361 Words   |  6 PagesHERE As readers delve into the depths of The Epic of Gilgamesh, they perceive the allure to dreams which has captivated humanity for centuries. The epic poem uses dreams as a symbolic representation of the human mind and its ceaseless bounds. Given the Mesopotamian culture’s importance in regards to their religion, dreams provide the only means of one connecting with their future and deities. Furthermore, each mental fantasy referenced within the epic delineates the rationale of all beings to actRead MoreAnalysis of the Epic of Gilgamesh Essay1122 Words   |  5 PagesAnalysis of the Epic of Gilgamesh The epic of Gilgamesh is the earliest primary document discovered in human history dating back to approximately 2,000 B.C.E. This document tells a story of an ancient King Gilgamesh, ruler of Sumer in 2,700 B.C.E. who is created gloriously by gods as one third man and two third god. In this epic, Gilgamesh begins his kingship as an audacious and immature ruler. Exhausted from complaints, the gods send a wild man named Enkidu to become civilized and assist GilgameshRead MoreEpic Of Gilgamesh Literary Analysis1837 Words   |  8 Pagesmortality, divinity, punishments are told through stories of individuals and societies. The Epic of Gilgamesh is a Mesopotamian book that was written long before the Bible. A comparison of the literary elements show several similarities that lead many religious and cultural scholars, as well as historians to contend that the accounts in the Old Testaments were derived from the Gilgamesh. The Epic of Gilgamesh and Bible were both written as sources o f moral messages for religious practices and guidesRead MoreAnalysis Of The Epic Of Gilgamesh 1311 Words   |  6 PagesThe Epic of Gilgamesh is a very popular epic that is difficult to understand at first, which is why there is different translations of the same book. Although Foster and Sander’s translations have a lot of similar words and the stories are basically the same, there are also a lot of differences between the two. One of which is more straightforward and easier to understand, whereas the other is more of an in depth thoughtful read for the reader. Both translations differences have their own particularRead MoreAnalysis Of The Epic Of Gilgamesh 1449 Words   |  6 Pagesbeginning in The Epic of Gilgamesh, Gilgamesh is a bully king who frightens and annoys the people of Uruk. After the gathering with Enkidu and becoming his friend does Gilgamesh transform, into a hero worthy of history. The brotherly or â€Å"bromantic† ( considering the questionable r elationship they have) love the two have for each other helps Gilgamesh become an better leader to his people by permitting him to better understand and identify with them. Even though the myth of Gilgamesh is very ancientRead MoreAnalysis Of The Epic Of Gilgamesh 979 Words   |  4 PagesThe Epic of Gilgamesh tells the legend of King Gilgamesh of Uruk and his adventures with the feral human Enkidu. At the beginning Gilgamesh shares a lot of similarities to Egyptian Pharaohs. He’s worshiped by his people in a way that’s almost pious and holds himself up with a certain arrogance. The only difference with Gilgamesh is he is one part deity and two parts human. Over the coarse of the Epic we see Gilgamesh’s demeanor change to a more humble one. This change can be attributed to the trialsRead MoreAnalysis Of The Epic Of Gilgamesh 738 Words   |  3 PagesBaily Broussard Mr. Guidry World History 4 December 2015 The Epic of Gilgamesh In The Epic of Gilgamesh, Gilgamesh terrorizes the people or Uruk. Because of this, they call out to the sky god Anu for help. Anu decides to turn to the goddess of creation, Aruru whom makes an equal for Gilgamesh. Aruru created Enkidu to be just like Gilgamesh and for them to contend together and leave Uruk in quiet. When Gilgamesh got up and went to the house of a bride waiting for the bridegroom, Enkidu stepped outRead MoreAnalysis Of The Epic Of Gilgamesh 1284 Words   |  6 PagesPerhaps one of the earliest pieces of literature, The Epic of Gilgamesh is a tale about a Mesopotamian king named Gilgamesh who crudely dominates the natural world surrounding his gleaming society. Juxtaposing Gilgamesh’s godlike stature, Enkidu is a wild beast used to counterbalance the king in a literary sense. The hierarchical dichotomy expressed in the epic has appeared thematically within numerous mediums, including the revered artwork of Jean-Michel Basquiat. Raised in the Lower East Sid e (LES)

Bullying And Its Effect On Society Essay - 2475 Words

It seems bullying has existed since the beginning of humanity. As we saw in the video during class, Competitiveness was first to arise before cooperation. The dynamics of bullying however are ever-changing and pose an even larger threat to society than ever before. From elementary school to high school, even in college and beyond. The various environments, the internet, work place and even at home. The variables of bullying have changed so dramatically over a considerably short passage of time, we can all bear witness to the new platforms in which both exercised torment, and suffering exist. All of us have been affected in some way by bullying, whether we are the victim or the bully depends on the situation and yet only reveals the cyclical identity of bullying. The rise of the internet and social media especially, these platforms have allowed bullying to transcend to an unprecedented level never seen before. In aspiration, there are various remedies that can be explored in dealing with both new and old forms of bullying. The most important aspect in beginning to understand bullying is to first be able to identify all the different facets that bullying possess. In doing so, we have the ability to become aware of the many intricacies in which makes bullying both explainable and understood as will be explored in this research paper. Cross cultural differences in regards to bullying pose interesting and informative explanations of how bullying transcends across theShow MoreRelatedBullying And Its Effect On Society1060 Words   |  5 PagesWhat is bullying? Google’s online dictionary defines bullying as using superior strength or influence to intimidate (someone), typically to force him or her to do what one wants. Many define bullying as physically, mentally, emotionally, and psychologically degrading another living being. Bullying has become a growing issue around the world. The act of bullying can begin with a small eye roll, but within a short period of time it can escalate to abuse. Bullying is an issue that cannot be takenRead MoreBullying And Its Effects On Society983 Words   |  4 Pagesother countries. Today’s youth have experienced nearly twice as much bullying than past generations. In the United States it is shown that forty-eight percent of junior high and high school students have been bullied. Seventy percent of all grade school students in the United States say they have bullied or have seen a fellow classmate bullied. The types of bullying in today’s schools include: physical, social, verbal, and cyber bullying. This is a problem that has been brought to the attention of schoolRead MoreBullying And Its Effects On Society1546 Words   |  7 Pages13, 2014 Bullying Continues to Worsen Rudeness can be defined in many ways, but the definition most fitting for this topic would be, lack of manners, discourtesy. It’s been around since the beginning of time, but it’s become increasingly popular in today’s society. There are infinite ways someone could be rude to others, for example not holding a door for the next person, making fun of someone, or even disrupting someone. One big problem in today’s generation is bullying. THESIS: Bullying has increasedRead MoreBullying And Its Effects On Society Essay1298 Words   |  6 PagesBullying, or being bullied, was once thought of as a normal process of growing up that had little to no impact in life. Now, it has become lethal enough to even go as far to convince one to end their life or commit a felony. The action of bullying a person has increased not just physically but also through the cyberspace world. As the world’s internet continues to expand with more social media and entertainment pages like Facebook, WorldStarHipHop, video blogging website, music video promotersRead MoreBullying And Its Effect On Society1633 Words   |  7 Pagesmay be exploited is through the familiar conviction of bullying. Bullying has been entrenched in American society as a relevant issue for quite some time. The word â€Å"bully† derives back from as far as the 1530’s. In 1838, the novel, Oliver Twist, exhibited the first use of bullying within literary work. Years later, in 1862, the first account of bullying was reported. Over one hundred years following this, the first proposition of an anti-bullying law was constructed. As time has persisted, the issueRead MoreBullying And Its Effects On Society1313 Words   |  6 PagesBullying is defined as a use of superior strength or influence to intimidate someone, typically to force him or her to do what one wants. The bully and those who are bullied can be of any age; bullying does not discriminate. There are a number of ps ychological causes and effects that can cause bullying and also the lasting effects of. However, in order to understand the psychology behind bullying, one must understand the reasons that influence one to become a bully and the effects it can have onRead MoreBullying And Its Effects On Society1957 Words   |  8 PagesBullying is defined as â€Å"unwanted, aggressive behavior among people that involves a real or perceived power imbalance. The behavior is repeated, or has the potential to be repeated, over time. Both persons who are bullied and who bully others may have serious, lasting problems.† In this day and age, there are so many places advertising a no bullying sentiment or trying to get people to donate money or read about how to stop the bullying that goes on in high school. These websites and foundations areRead MoreBullying And Its Effects On Society2270 Words   |  10 PagesBullying is arguably one of the most common vices in our contemporary society that affec ts individuals across different settings in the society. Most people associate bullying with schools and teenagers, but the practice cuts across almost all institutions in the modern-day American society. People get bullied at workplaces and even in public institutions when seeking for public services. Bullying entails the use of perceived superior power by an individual to intimidate, threaten, or harm anotherRead MoreBullying And Its Effects On Society1932 Words   |  8 PagesAbstract Bullying, a social issue that has been most associated with adolescent aggressive behavior from one to another, has expanded from the realms of the school halls to the Internet. But as laws have been passed and legislation enacted, are these adolescent populations still vulnerable? This paper describes the definition of bullying, power imbalance or struggle, public reaction, policies, public laws or administration rules, implementation of social welfare programs, actual impact, legislativeRead MoreBullying And Its Effects On Society1309 Words   |  6 PagesIt is very important for teachers to take a bigger approach on bullying because it can go undetected, be harmful to students, and have a negative impact on families. This also will make the environment where the bullying is taking place a negative place for others. Other people may say that they should just move then they can have a fresh start. However it is absolutely critical for schools to take a bigger approach towards bull ying because it can go undetected, be harmful to the victim and others

Effects of Google Translate on Vocabulary Free Essays

Effects of Google Translate on Vocabulary Acquisition and Reading Comprehension BY traveler0527 Effects of Google Translate on Vocabulary Acquisition and Reading Comprehension Abstract With the rapid development of technology, more modern ways are applied to English learning. Though technology towards language learning has been extensively studied in recent years, the influences of online translation are seldom examined. This study investigates the effects of Google translate on English vocabulary acquisition and article comprehension. We will write a custom essay sample on Effects of Google Translate on Vocabulary or any similar topic only for you Order Now It was hypothesized that Google translate can improve students’ performance in both aspects. The research was evaluated by an experiment which needed participants to read one article and finish some related quizzes. To make a comparison, participants were divided into two groups with only one can use Google translate. The results were unexpected. It seems that Google translate does not has a significant positive effect to help students learn English vocabulary and to improve reading comprehension. Students who learn English, teachers who want to help their students make progress and researchers in this area could benefit from this study. Introduction The rapid development of technology in recent decades benefits the education area. Besides traditional teaching methods, more approaches are employed in language learning to help learners make progress. Many studies have focused on impacts of different kinds of technology on English learning. Previous research from Kung and Chuo (2002) affirmed that college students acknowledge the Internet as a useful tool to learn English. Chun and Plass (1996) suggested that with multimedia program to assist high school students in reading articles, the rate of incidental vocabulary learning increased. However, few studies have examined the effects of online translation service on English learning. Research studies both vocabulary learning and reading comprehension is also difficult to find. Therefore, further investigations are needed. This research is aimed at investigating the influences of Google translate on vocabulary learning and reading comprehension. Google translate is a kind of free online language translation service which can instantly translate text or web pages into numerous different languages. Vocabulary learning is an important and fundamental aspect of English study which stresses cognition and use of words. Additionally, reading comprehension is an ability to understand articles which elated to recognition of content and grasp of main ideas. The lack of previous research on this topic leads to the research question: Do students who use Google translate to help them learn English have higher efficiency than students who do not? It was hypothesized that Google translate will improve students’ understanding of unfamiliar words and the content of an article. Methodology Sample The sample participating in this experiment consisted of 1 1 students from Yl- are non-native English speakers. Material Google translate, which is capable to offer translation of text immediately and can un perfectly on laptops, was used as assistance for the experiment group and defined as the independent variable. A relatively new article excerpted from Slate Magazine which is about business and trade was adopted as the test material. With an academic style and approximately 700 words, this article can be difficult to understand. A quiz related to the article consisting of 8 questions about vocabulary learning and 2 questions about reading comprehension was also used. The first 8 questions ask participants to choose the right words to fill in 8 incomplete sentences. The last 2 questions are multiple choice questions. Procedure Several meetings were held to design the experiment and the quiz. After that, the whole experiment was piloted in the researcher team to check the validity of questions and to ensure there would be sufficient time for participants to finish the reading task and the quiz. Another purpose is to make every researcher be familiar with the process. The formal experiment was conducted on 19th April in the EAP classroom. All members of the research team were required to bring laptops in order to run Google translate. First, participants were divided into two groups randomly. 6 tudents in the experiment group were allowed to use Google translate during the reading time. Other 5 students were treated as the control group. Then, a 3-minute- long brief guidance including rules of the experiment was given to participants. Next, paper copies of the article were given out and 1 5 minutes were arranged for participants to read. The experiment group was allowed to use Google translate when they encounter unfamiliar words or sentences, whereas the control group should read through the paper without any assistance. For both groups, taking notes and making marks in the reading paper were forbidden. Afterwards, quiz papers were distributed to evaluate participants’ learning outcomes and Google translate is banned to use. Participants were given 15 minutes to finish the quiz. Finally, all the papers were collected. The whole experiment was conducted in the EAP classroom and last for approximately 40 minutes. After the experiment, the research team gathered to mark quiz papers and the results were analyzed by using a data- recording table. Result and analysis The aim of this experiment is to define whether Google translate can help students learn English more efficiently. Without the independent variable, which is Google ranslate, all other conditions were kept the same to both groups. Therefore, it seems fair to say the experiment was conducted in a Just way. The most important finding is one that out of the researchers’ expectation. The average grade of control group is nearly 1. 2 times higher than the experiment group (Figure 1). It reflects that the control group had a better performance during the test. Considering the result contraries to the hypothesis, deep analyses were given. The possible reasons are as follows. Firstly, because of the lack of a pre-test to divide subjects, there may be a hance to put students who are good at English in the control group. Secondly, participants who have the privilege to use Google translate may rely on it whenever understanding of the content and the efficient use of context. Thirdly, since participants in experiment group needed to switch between the papers and laptops, it is hard for them to concentrate on the article. Fourthly, as Google translate can only give one simple definition of the word or phrase, this could be inaccurate and sometimes could mislead those students. After data were entered in an Excel spreadsheet, the accuracy of every question was alculated. As the Figure 2 below illustrates, the overall accuracy of the control group is higher than the experiment group except for question 5 and 8. No one in the control group answered correctly to the fifth question and one third of them gave wrong answers to the eighth question. These two questions are aimed at testing students’ understanding of the meaning of new words. Google translate gives the right explanations which are consistent with the meaning in the content. This may indicate that Google translate can help students gain the meaning of some words which have clear and simplex meaning. However, the last question, which is a multiple choice question about reading comprehension, none in the experiment group gave the right answer while almost half of the students in the control group chose the correct one. The data suggests that students in the control group had a better understanding about the main ideas of the article. This may because there was no equipment to distract their attention and all they could do during the first part of the test was to read the whole content thoroughly. Another question that worth being discussed according to the Figure is the sixth question, all participants in he experiment, no matter which group they belonged to, failed to answer it. The question is: Even so, it is unclear how much the shift to inland growth really has. The correct word be chosen from the box is â€Å"momentum†. From the experiment group’s perspective, it is proper to surmise that the Chinese translation given by Google translate is inapposite and not related to the content tightly. This made it tough for those who take Google translate as a helper. From the control group’ viewpoints, it may perhaps be that the context is complex and the meaning is hard to guess. Another factor that needs to be concerned is the question itself because it is a compound sentence and difficult to understand. To brief summarize, Google vocabulary and improve the comprehension of reading. Conclusion One of the most important findings is that the control group performed better with higher marks on average in the experiment about whether Google translate is helpful for students to learn new words and to understand better about the content when they read an article. Another interesting finding is that Google translate can be very useful when the target word has a definite meaning and at the same time, be very imited when relate to the text comprehension. In general, the findings are unexpected and contradict the hypothesis which claims that Google translate can have positive effects to English learners. It is also contradictory to the findings of Peters (2007), which claims that the use of online dictionary can enhance vocabulary acquisition. To sum up, though Google translate is useful when readers want to find students when they read an article or encounter words with multi-meanings. The unanticipated findings may relate to some limitations of this experiment. First, the topic is limited. Since the research topic is to examine the effects of technology on English learning, it can contain many subareas. For example, reading, listening, speaking and writing. The research group only focused on 2 English learning aspects: vocabulary and text learning. Even the vocabulary contains lots of inspection points, such as spelling, pronunciation and word meaning. Also, use Google translate to represent technology is one-sided. There are other kinds of technology like software, recorder and e-dictionary. Second, for the experiment, the sample size is too small and lack of diversity. All 11 participants are year 1 students with the same major from the same education background. In addition, the gender proportion is unbalanced. Meanwhile, a pre-test about the English level of the participants is lacked. Moreover, the function of Google translate is inadequate. In brief, the limitations are in two aspects: topic and the design of the experiment and these may lead to the unpredicted findings. The findings of this report lead to some recommendations. Firstly, students who learn English at the beginning level can use Google translate to find the meaning of the words, phrases and sentences to help them understand the ontent. However, it is not suggested to rely on Google translate to find definitions of every words. Secondly, teachers who want to help their students make progress in English learning could use Google translate as assistance more appropriately and efficiently in the aspect of simplex-meaning word acquisition. It is also advised that teachers should encourage students to think more by themselves actively and avoid using Google translate to find the meaning of every new word. Thirdly, researchers in this area can gain useful information about the effects of online translation service n English vocabulary learning and reading comprehension. How to cite Effects of Google Translate on Vocabulary, Papers

Marketing Concept for Manager

Question: Discuss about theMarketing Concept for Manager. Answer: Role of Leaders in Change Management Involving Marketing Practices The leaders are the one who have the power and authority to control the individuals and pose any kind of change in the organization. For any effective organizational change there is a need that there should be a charismatic leader as well as there should be present a sense of trust and reliability for the organization (Ajmal, et al., n.d.). Effective change is interrelated with the qualities of a leader and with the marketing practices. For every business to grow and achieve success change management is necessary, with the change in marketing concepts, policies, taste of consumers, environmental aspect etc. There is a requirement that the organization should also incorporate respective change in its policies and operations so that it can achieve higher sustainability from future perspectives. There are several changes in the marketing practices in present scenario such as the major segment of the commerce industry is now involved in the e-commerce and e-marketing activities rather th an focusing on investing much in the physical trade and marketing practices. The involvement of marketing practices which emphasize on developing the e-commerce relatively give rise to e-marketing and e-purchasing and thus with this change there is a need to change the overall methods, processes and approaches of an organization and this results into an overall organizational change (Benn, Dunphy and Griffiths, 2014). The leaders have a significant role in the organizational change and in change management. Change management is regarded as the core proficiency and competency of the 21st Century business leaders. The major responsibility of the leader in any change management is to help the workforce in developing their skills and abilities so that they can cope up and adjust with these organizational changes. The leaders who are responsible for the successful change are required to pay watchful attention over the efforts of sustainability towards any change, the implementation of change in the organization and over the initiation or launch of change (Herold and Fedop, n.d). There are various abilities and skills of the leaders which are associated with the change management such as leadership development which signifies that there the top management must possess the skill and ability to catch the trust and faith of the internal customers in the organization and in the leaders. Secondly competence is related to sales and marketing which depicts that there the leaders must aware the workforces regarding the positive as well as negative consequences of the organizational change and another skill is the related to the communication of a leader which emphasize that fir any kind of change the leaders must influence the employees to support that change and must strive hard to gather the maximum support possible so that there can be increased chances of the success of the change management (Singh, 2011). (Source: Abbas and Asghar, 2010) There is a strong co-relation between the innovative and visionary approach of a leader with the successful change management. The change and innovation in an organization is required for attaining sustainability with change in technology, time and consumer market. Thus to bring innovativeness in the organization it is essential that the leaders possess innovativeness in their skills and attributes (Vaccaro, et al., 2012). The visionary approach of the leaders will help the organization in achieving its aims and objectives of organizational change effectively. Hence the analysts and scholars believe that there is a direct link and relation between the visionary approach and pioneering competencies of the leaders with the effective change management and application of innovative marketing practices (SEO, et al., 2012). Assessing Readiness Towards Change For any organizational change to implement effectively there is the primary need that the organization, the workers, the leaders and other things which are associated with that chare are ready for that change to get incorporated in the organization. The readiness for change means that all the individuals, organizational elements, environment, the society are ready for that change to accept it thoroughly and does not get negatively impacted with those changes. For this it is required to assess the readiness of the individuals and the organizations (Carter, et al., 2013). There are various techniques and strategies to assess the readiness such as a survey can be used for evaluating and identifying that whether the employees are both mentally and as per their job role are comfortable to accept and work in the new change management. Other techniques for evaluating the organizational readiness is the one-to-one approach with the employees, through this there can be a direct approach towar ds understanding the barriers in the organizational readiness for any kind of change in the organization or the business operations. Thus it is essential that overall readiness must be analyzed before implementing any sort of change in the organization so that the company can be saved from negative impacts of the change management (Vakola, 2013). Impact of Readiness over the Job role as a Leader The organizational readiness highly impacts the leader as the controller and person liable for the organizational change. The involvement of the digital media has highly emphasized the business organizations to implement change in the business operations, selection of workforce and the organization. The digital and social media has impacted in number of ways such as in present scenario and also from last few years the e-commerce and e-marketing industry had attained high focus and customer response. The involvement of digital media has changed the entire picture of marketing and commerce industry. Now the people use various online marketing strategies advertise their products and services, the entire organizational system has also got influenced with high-tech know-how and the need for the expertise have been increased and the people who are deprived of such updated and technical competence are getting fired or does not get the similar kind of benefits compared to the one who are dig itally involved and possess technical competence (Santhidran, Chandran and Borromeo, 2013). The leaders are also get very much impacted as its their major responsibility to make people understand and adjust for their respective work role after the implementation of the change in the organization. If any leader is unsuccessful or incompetent enough to manage the individuals affectively and in its leadership there are negative outcomes of the change management then it directly poses a very drowning impact over the status of the leader and his capabilities. The leader has several responsibilities such as to implement the change plan effectively, make the employees understand for accepting change in the organization, formation of marketing strategies and practices to get sustained and positive impact of the change as well to retain the employees and the customers from future perspectives. And if the results of the change program are unsatisfactory and opposite to the planned outcomes th an the major impact which takes place is on the leader and its competence (Rafferty, Jimmieson and Armenakis, 2013). Evaluation Through Professional and Personal Experiences There are various examples in the history of organizations and marketing where any changes management has taken place and the major role which has been highlighted is of the leader or the higher authority responsible for that change. The one of the much known example is of Yahoo where the new CEO Marissa Mayer was recognized for improving each and every angle of the company. The employees who left the organization were coming back; the prices of the stock up surged as well as the workforces were embracing their new leader very much. All this took place because of the correct leadership style and traits if Marissa as she put her entire focus over the talent management of the organization which encouraged and influenced the employees to work with determination and full enthusiasm and this resulted in organizational development (Troyani, 2014). Another professional example for the evaluation is the change management which had taken place at Walmart, which is the leading retail corporati on but because of the very much squat prices and unethical practices drowned kits image completely but after implementing the change management which focused on the improvements in the working conditions and wages of the employees as well as adoption of various eco-friendly practices, once again the company recognized its brand name as well the attrition rate suddenly decreases from a significant percentage (Santhidran, Chandran and Borromeo, 2013). All these happen because of the effective implementation of the change management and the leadership traits of the higher authorities of the company. There are various other professional examples also where the organization implemented change management and the leaders defectively managed and executed it and provide the organization higher sustainability and growth (Hon, Bloom and Crant, 2014). References Abbas, W. and Asghar, I., 2010. The role of leadership in organizational change, Faculty of Engineering and Sustainable Development, University of Gavle, Pp.53, Accessed on: 25th September, 2016, Accessed from: https://www.diva-portal.org/smash/get/diva2:326289/fulltext01 Ajmal, S., Farooq, M.Z., Sajid, N. and Awan, S., Role of Leadership in Change Management Process, Abasyn Journal of Social Sciences, 5(2), Pp.111-124. Accessed on: 25th September, 2016, Accessed from: https://aupc.info/wp-content/uploads/2013/02/V5I2-8.pdf Benn, S., Dunphy, D. and Griffiths, A., 2014.Organizational change for corporate sustainability. Routledge. Carter, M.Z., Armenakis, A.A., Feild, H.S. and Mossholder, K.W., 2013. Transformational leadership, relationship quality, and employee performance during continuous incremental organizational change.Journal of Organizational Behavior,34(7), pp.942-958. Herold, ., M and Fedor, D. B. (n.d). Leading change management, leadership strategies that really work, Standford Business Books. Hon, A.H., Bloom, M. and Crant, J.M., 2014. Overcoming resistance to change and enhancing creative performance.Journal of Management,40(3), pp.919-941. Rafferty, A.E., Jimmieson, N.L. and Armenakis, A.A., 2013. Change readiness a multilevel review.Journal of Management,39(1), pp.110-135. Santhidran, S., Chandran, V.G.R. and Borromeo, J., 2013. Enabling organizational changeleadership, commitment to change and the mediating role of change readiness.Journal of business economics and management,14(2), pp.348-363. SEO, M.G., Taylor, M.S., Hill, N.S., Zhang, X., Tesluk, P.E. and Lorinkova, N.M., 2012. The role of affect and leadership during organizational change.Personnel Psychology,65(1), pp.121-165. Singh, K. S. (2011). Leadership Organizational Learning in Knowledge Management Practices in Global Organizations, The Indian Journal of Industrial Relations, 47(2), Pp.353-365. Troyani, L., 2014. 3 examples of organizational change and why they got it right, Tiny Pulse, Accessed on: 25th September, 2016, Accessed from: https://www.tinypulse.com/blog/3-examples-of-organizational-change-and-why-they-got-it-right Vaccaro, I.G., Jansen, J.J., Van Den Bosch, F.A. and Volberda, H.W., 2012. Management innovation and leadership: The moderating role of organizational size.Journal of Management Studies,49(1), pp.28-51. Vakola, M., 2013. Multilevel readiness to organizational change: A conceptual approach.Journal of change management,13(1), pp.96-109.